Adrian Drew Book a call

Your LinkedIn, done for you. From posts in your voice to calls on your calendar.

I write your posts, handle the comments and replies, then reach out to the people who engage, so more of the right people end up on a call with you.

Book a call See how it works
1Post goes out
Your postWritten in your voice
Approved
2People engage
Comments and replies handled
3Outreach
New messageTo someone who engaged
They replied
4Call booked
Discovery call30 min, video
MonTueWedThuFri
Booked
  • £30K client signed from one post
  • 8 new leads in 2 weeks
  • £8K generated in one month

You don't write a thing. I write the posts, then I follow up.

Most founders I speak to don't believe posting on its own brings in business. Fair enough. So I pair the posts with outbound, which means the people who'd actually buy from you hear from you directly, and a lot of them have already been reading your stuff.

All you do is approve the drafts.

Posts written in your voiceFrom interviews with you. You approve every one.
Comments and replies handledI look after the conversation under every post.
Outbound to the right peopleMessages to founders who fit your ideal client, starting with the ones already reading.
Calls on your calendarThe people who want to talk book straight in.

How it works The full process, start to finish.

  1. 1
    Day 1

    Discovery call

    We talk through what you sell, who buys it and what a great client looks like. If it isn't a fit, I'll tell you on the call.

    Your offerIdeal clientGoals
  2. 2
    Days 2 to 3

    Voice interview

    A long interview about your story, the opinions you'd argue for and how you usually win work. It's how the posts end up sounding like you on a good day.

    Your storyOpinionsVoice guide
  3. 3
    Day 4

    Profile rewrite

    I rewrite your headline, About and Featured, so anyone who clicks your name knows what you do and how to work with you.

    HeadlineAboutFeatured
  4. 4
    Week 1

    First posts go live

    I write every post. You approve them, they go out on a steady schedule, and I look after the comments and replies.

    Posts in your voiceReplies handled
  5. 5
    Week 2

    Outbound starts

    I message the people who fit your ideal client, a few a day, starting with the ones already reading your posts. Anyone who wants to talk gets passed straight to you.

    Your listMessages writtenReplies flagged
  6. 6
    Month 2

    Readers turn into calls

    By now the right people know your name, so more of the posts give them a reason to get in touch and book a call.

    Offer postsCalls booked
  7. 7
    Month 3

    Review and scale

    We look at what's actually bringing in calls, do more of that and drop whatever isn't.

    What's workingNext quarter

What it's looked like for founders I've written for.

£30K

client signed from one post, in her first month of posting

For Sarah, a consultancy founder

8

new leads in 2 weeks

For Mark, a founder moving into a new market

£8K

generated in one month

For Emma, a founder client

6

discovery calls booked from a single post

For Chris, a founder in finance

1,000+

comments on one lead magnet post, and 500+ on several others

Lead magnets I've written for clients

  • 150+ founders written for
  • 4,500+ posts written
  • 2.5M monthly readers at Mind Cafe

Results from client accounts I've written for, across different packages. Every account is different, so I won't promise you a number.

Some names changed for privacy.

What founders say about working with me.

“Every time I post something AJ's created, people engage. I don't know what it is. There's a depth to his content that's missing in an era where everyone can go to ChatGPT and pretend to be a great writer. I think he actually is one.”
Solange AbrahamSolange AbrahamFounder, House by Solange
“A lot of copywriters pushed me to follow a boring set format. AJ understood my frustrations and was up for taking risks and provoking a debate rather than saying the same thing as everyone else.”
Dan HullyDan HullyExited founder of RORA
“Working with AJ is one of those rare professional experiences where you hand someone the bones of an idea, and they hand back something incredible. He doesn't need hand-holding. He has agency. What comes back is fully realised, structurally sharp, and formatted in a way that holds attention from the first line to the last. Our newsletter readers have replied saying things like ‘this changed my life’ and ‘I will take the leap. I needed this more than you'll ever know.’ If you need a writer who can think independently, adapt fast, and produce long-form content that genuinely moves people, then AJ is your person.”
Mason HughesMason HughesFounder, New Mentalities
Adrian Drew

You'll work with me, and I write every post myself.

I'm Adrian, though everyone calls me AJ. I've written for 150+ founders and 4,500+ posts on LinkedIn.

Before that I founded Mind Cafe and grew it to 2.5 million monthly readers, with a print magazine on the shelves at WH Smith, Barnes & Noble, and Whole Foods.

So I know how to get people reading. These days I care more about whether they message you and book a call once they have.

Three ways to work together. All done for you, on a 3-month minimum.

Three months is roughly how long it takes for this to start paying off. Every package starts with the same voice interview, so the posts sound like you whichever one you pick.

Brand

For building brand awareness and bringing in inbound leads.

from£1,250/mo

  • 3 posts a week in your voice
  • Comments and replies handled
  • Custom graphics for your posts
  • A monthly content plan
  • Profile optimisation: headline, About and Featured
Book a call

Leads

Inbound and outbound together: posts, lead magnets and outreach to your ideal buyers.

from£1,950/mo

Everything in Brand, plus:

  • A every month, built for you
  • A weekly newsletter in your name
  • A monthly promo issue for enquiries
  • A giveaway resource to grow your newsletter signups
  • Outreach to your ideal buyers, with replies passed to you
Book a call

Engine Full system

The full content-to-revenue system, built to grow your brand and turn your audience into buyers.

from£2,950/mo

Everything in Leads, plus:

  • 4 posts a week instead of 3
  • 2 a month
  • Your buyer list built in Sales Navigator and refreshed monthly
  • An always-on outbound nurture sequence, written and run for you
  • Targeted promo campaigns each month: landing page, emails, posts and outreach
  • A monthly review of what's bringing in calls
Book a call

Outreach runs from your LinkedIn account, and Engine uses Sales Navigator on your account.

Book a call and we'll see if it's a fit.

It's a 30-minute discovery call. We go through what you sell and who buys it, then I tell you what I'd do with your LinkedIn. No hard sell. If it's not right for you, I'll say so.

  • What you sell and who buys it
  • What I'd do with your account
  • Which package fits, if any

Built for founder-led B2B businesses selling something high-ticket: consultancies, agencies, SaaS, and professional services.

Discovery call30 min

Pick a time that suits you. You'll get a calendar invite and a video link straight away.

Book a call